KCVLAA

Website Redesign


Kansas City Volunteer Lawyers and Accountants for the Arts (KCVLAA), a nonprofit, provides a critical link between members of the legal, business and art communities. They believe in a thriving arts community that contributes to a positive social and economic environment. User research drives the core of this website redesign. Utilizing real-time feedback with user testing and team development with KCVLAA, this new website is not only more effective in accomplishing the organization’s goals/needs, but it reflects the fun, diverse local arts community.


CHALLENGE

The challenge was to create a fully redesign human-centered website. Function and lifespan were critical needs for the organization.


APPROACH

The approach was to focus on language, the design, and the website interaction. A strong emphasis on language was used to determine the correct brand messaging. A modern brand identity was created that has longevity. A well defined and tested user experience was conducted to promote confidence in users. The overall website interactions live in harmony with the design.


Made in collaboration with Hailianne Schawo + D’Carlos Ikuomola-Andre


PORTFOLIO VIEW

The design objectives were to
provide clarity, communication,
and confidence

Users reported feeling dissatisfied
with the original website and their
interactions showed a lack of
confidence. Users felt insecure,
uneducated, and doubtful.

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